Hello,  we're hunch.

We take complicated stuff and make it feel simple.

 
 
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What we do.

We do lots of different things, but you can sum them up like this.

 
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STRATEGY

Strategy is about making maps and setting goalposts. It’s the thinking and planning. You know a strategy is sound when answers seem obvious. 

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CREATIVE

Creative is the art of making emotional connections. It’s having ideas, painting pictures and crafting stories that help messages get remembered.

CONTENT

Content can be defined as ‘stuff people like’. Stories, blogs, videos. The secret is the balance between keeping someone’s interest and selling stuff.

 

"Reality is nothing but a collective hunch."

- Lily Tomlin

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Some of our work.

We look after some projects beginning to end. They arrive as a business problem, we nut out some thoughts and then develop creative to nail the solution. Here are some examples of jobs like that.

 
MERIDIAN - Rubbish in a box.

MERIDIAN - Rubbish in a box.

DIO - Open Day Recruitment.

DIO - Open Day Recruitment.

MS AUCKLAND - Wrong Delivery. 

MS AUCKLAND - Wrong Delivery. 

WESTPAC - Investor Magazine.

WESTPAC - Investor Magazine.

DESTNY RESCUE - Girls on the menu.

DESTNY RESCUE - Girls on the menu.

MERIDIAN - EV Signage.

MERIDIAN - EV Signage.

SPARK - Speaking your language.

SPARK - Speaking your language.

LIGHTBOX - Whole seasons. No holes.

LIGHTBOX - Whole seasons. No holes.

 

"Do what you do so well they’ll want to come again and bring their friends."

- Walt Disney

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Some of our team.

The best way to think differently is to put different thinkers in a room and ask them to think. 

 
Michael Goldthorpe - Managing Partner Michael is an award-winning writer, problem-solving thinker and general enthusiast for anything that’s worth getting enthusiastic about. He loves nothing more than brilliant creative solutions to problems and puts that down to over ten years working in the best agencies in town. He reckons hunch is even better.

Michael Goldthorpe - Managing Partner

Michael is an award-winning writer, problem-solving thinker and general enthusiast for anything that’s worth getting enthusiastic about. He loves nothing more than brilliant creative solutions to problems and puts that down to over ten years working in the best agencies in town. He reckons hunch is even better.

Emma Newell - Head of Account Service Emma is a hugely experienced data wrangler and client whisperer. Strategically smart and unflappable in the most flappy of situations, Emma leads account service at hunch, overseeing key clients and making sure everyone behaves.

Emma Newell - Head of Account Service

Emma is a hugely experienced data wrangler and client whisperer. Strategically smart and unflappable in the most flappy of situations, Emma leads account service at hunch, overseeing key clients and making sure everyone behaves.

Fiona Booth - Senior Account Director Fiona is a powerhouse of a suit who gets what it’s like on both sides of the fence. She’s done stints in both hemispheres and on both sides of the client/agency divide. Now she’s brought her seemingly endless talents to hunch.

Fiona Booth - Senior Account Director

Fiona is a powerhouse of a suit who gets what it’s like on both sides of the fence. She’s done stints in both hemispheres and on both sides of the client/agency divide. Now she’s brought her seemingly endless talents to hunch.

Matt Watts - Creative Director Matt is a through-the-line creative with a special passion for words. He’s spent over 10 years mastering the in’s and out’s and the do’s and dont’s of the industry – and now enjoys ignoring them all at hunch. Just as well he’s a genius.

Matt Watts - Creative Director

Matt is a through-the-line creative with a special passion for words. He’s spent over 10 years mastering the in’s and out’s and the do’s and dont’s of the industry – and now enjoys ignoring them all at hunch. Just as well he’s a genius.

Steph Randell - Account Manager Steph is a fast-talking, quick-thinking Account Manager whose favourite saying is: “I love me a good rulebook”. Having said that, she’s not afraid to break the odd one or two, which makes her a fab suit – and a whole lot of fun to be around.

Steph Randell - Account Manager

Steph is a fast-talking, quick-thinking Account Manager whose favourite saying is: “I love me a good rulebook”. Having said that, she’s not afraid to break the odd one or two, which makes her a fab suit – and a whole lot of fun to be around.

Vic Skinner - Artwork Easy-going, straight-talking, design-driving, mac-operating Vic brings spark to the team and to the page. With two decades of visual wizardry under her belt, she makes painfully complex things easy on the eye.

Vic Skinner - Artwork

Easy-going, straight-talking, design-driving, mac-operating Vic brings spark to the team and to the page. With two decades of visual wizardry under her belt, she makes painfully complex things easy on the eye.

Erin Clarke - Head Designer Erin is a visual genius, with an eye for detail and a passion for perfection. With a background in both design and dancing, she knows what real art looks like. And when she’s not making things beautiful, she’s making us laugh ‘til we cry.

Erin Clarke - Head Designer

Erin is a visual genius, with an eye for detail and a passion for perfection. With a background in both design and dancing, she knows what real art looks like. And when she’s not making things beautiful, she’s making us laugh ‘til we cry.

Matt Hampton - Creative Consultant When it comes to adding value, Matt’s a regular mathematician. Having spent years perfecting the art of words, pictures, and everything in between, he now flies between the Garden City and the City of Sails where he adds endless value at hunch.

Matt Hampton - Creative Consultant

When it comes to adding value, Matt’s a regular mathematician. Having spent years perfecting the art of words, pictures, and everything in between, he now flies between the Garden City and the City of Sails where he adds endless value at hunch.

Caroline Jeffreys - Office Manager Creatives create, Account Managers manage – and Caro does just about everything else. From wrangling builders and juggling diaries to planning events and putting out fires, she’s the office manager of our dreams.

Caroline Jeffreys - Office Manager

Creatives create, Account Managers manage – and Caro does just about everything else. From wrangling builders and juggling diaries to planning events and putting out fires, she’s the office manager of our dreams.

Alex Van der Sande - I.T Alex has spent his whole life tinkering with nuts, bolts, things with wires, and things without. So it makes sense that he’s now studying electrical engineering and dealing with hunch technology (and its occasional flaws) on the side.

Alex Van der Sande - I.T

Alex has spent his whole life tinkering with nuts, bolts, things with wires, and things without. So it makes sense that he’s now studying electrical engineering and dealing with hunch technology (and its occasional flaws) on the side.

Sarah Stevens - Copywriter Sarah’s always loved words. So much so that she’s already got an English Literature degree under her belt. Michael met Sarah out at lunch (where else?) and talked her into giving copywriting a go. As it turns out, she wasn’t half bad. So she hasn’t left since.

Sarah Stevens - Copywriter

Sarah’s always loved words. So much so that she’s already got an English Literature degree under her belt. Michael met Sarah out at lunch (where else?) and talked her into giving copywriting a go. As it turns out, she wasn’t half bad. So she hasn’t left since.

Riley Randell - Furry friend

Riley Randell - Furry friend

 
 

"A hunch is creativity trying to tell you something."

- Frank Kapra

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Some of our thinking.

Everyone has an opinion on something. Here's a taste of ours.

"The more you know, the better the hunch."

- Malcom Gladwell

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Some of the companies we work with.