CANTEEN

Thump Cancer.

 
 

THE JOB

Early detection is the best shot at beating Cancer. So Canteen came to us and asked us to help make their '5 signs of Cancer' famous.


OUR HUNCH

Once you know ROY G BIV, you'll never forget the colours of the rainbow again. We need a similar mnemonic to help young people remember the signs.


SOLUTION

We came up with THUMP Cancer. Not only is this a mnemonic for the 5 signs (tiredness, heavy weight loss, unusual lumps, moles and pain), but it also possesses the proactivity and aggression we need in the fight against Cancer.


JOB DONE

Canteen's Marketing Manager called it "one of the most hard hitting campaigns we've ever run." But more importantly, young people all around the country are learning about what signs to look for.