Five marketing trends to avoid.
Great ad. Where’s the idea?
With digital this and customer that, it’s tough to keep up with the disruption du jour. So we thought we'd make it easier with five growing trends that it's better not to follow.
Magic doesn’t happen by magic.
What do you call a machete massacred deer with no eyes and no legs? Still bloody no idea. That’s one of my favourite progressive pun jokes.
Are promotional offers really the incentive retailers think they are?
Why did Friends take over the world, while hundreds of similar shows fizzled out? Why is Carpool Karaoke a must-view, while millions of hours of YouTube are unwatched?
Everything that’s old is new again.
Top up and win. Swipe and save. Drive and Fly. You name it, you’ll win it. Does anyone sell anything without a promo these days?
Everyone needs a mentor.
Everything that’s old is new again. Everything that’s new is old. Everything we’ve done, we’ll do again. Every story written has been told. Everywhere we’ve been, we’ll go again.
In a flap about flags.
Just about this time last year, one of our more charismatic advertising leaders took off to write ads in the sky. Lots of people miss Devo.
The Evolution of DM: Mouse to mouse.
Strategy vs. Tactics. And flags. It’s time. Papers are out, boxes are being ticked and talkback lines are running hot with people in a flap about the flag. But what exactly are we voting for?
Big Data vs. Black Magic
Thirty years ago, I was seven. DM meant one thing to me. Dangermouse – a smart little crime-fighting mouse and his nerdy but brilliant assistant, Penfold.
God, Science and Advertising.
Big data is the new black. Ask anyone. They say that the future of your business, our business or indeed any business lies in our ability to collect
IF bot, THEN what: robots and creativity.
As we down tools to settle in for the Easter weekend, I got to thinking about God. Don’t panic, this isn’t one of thoseposts. But it is something I find interesting, so I thought I’d share.
AGENCIES, BRANDS AND BREXIT.
There’s no getting away from it; robots are taking over.Driverless cars, fridges that pre-order groceries, even IBM doctors that can diagnose the common cold.
Winning shiny prizes.
“The customer is always right.” We’ve all said that and smiled. It’s a catchphrase we bandy around with due sincerity or snide cynicism depending on the occasion.
Privacy and the Prirate Prince.
We’re super-proud to announce that last night Hunch picked up our first-ever prizes at the NZDM Awards. Our ‘Wrong Delivery’ campaign
Coffee and salesforce.
I don’t know if you’ve met it yet, but there’s this thing called Instagram. It’s where ‘ordinary’ people tell the story of their life through pictures.
Rules for having ideas.
Hot on the heels of a cracker night at the NZ DM Awards, we enjoyed a second dose of marketing inspiration at the Floating Pavilion early last week. Marketing Impact hosted Jeffrey Rohrs, VP of Insights at Salesforce
Hedge money, hegemony and Campbell Live.
There are no rules when it comes to ideas. All rules are made to be broken. Having ideas should always be fun. Sometimes it seems easy. Sometimes it doesn’t. Always bounce off someone else.
You’re invited to my party.
So Campbell Live is on the block. Not that Block (although given the strategic direction of TV3, maybe that would help).
How you create an agency, by David Walden.
My four-year old had a birthday party a while back. Nothing fancy, just a few mates, an obstacle course, a cake, a piñata, goody bags – the usual stuff.
If you’ve ever had the privilege of working with David Walden, you’ll know that his version of “making a ding” often required a lot more than a panel beater.
Ever wondered what it’s like working at Hunch? Here’s an outsider’s perspective from the lovely Emily Moore who spent a week with us on “work experience”…