Meridian Energy wanted to demonstrate their commitment to a better energy future by branding charging stations for electric vehicles at malls around New Zealand.
People want to know that electric vehicles help both the environment and their pocket.
We developed, designed, and produced a piece of attention-grabbing creative that clearly shows the link between choosing an EV and building a better future. For an added feel-good factor, we created floor signage that let people know the cost of charging their car was on us.
Our free charging stations are used daily at each of the four malls. We also attracted really positive media attention, got great feedback from shoppers and Meridian are now planning more charging stations across New Zealand.