Meridian

Powering Today.
Protecting Tomorrow.

THE JOB

In 2010, Meridian was a popular energy company known for it’s environmental credentials. But research at the time showed that people were more interested in customer service excellence.

OUR HUNCH

People want great service today.
Tomorrow can wait. At least for a while.

SOLUTION

“Powering Today. Protecting Tomorrow” was the heart of an internal strategy to click together the environmental credibility of the brand with a renewed focus on ‘world class’ customer service.

JOB DONE

The positioning became an anchor in various internal campaigns and even made its way onto Meridian’s website and other assets - like cars.