Meridian

Powering Today Protecting Tomorrow.

 
 

THE JOB

Meridian is a popular electricity generator and retailer, well-known for environmental credentials but less well known for customer service excellence.


OUR HUNCH

People are interested in great service today. Tomorrow can wait.


SOLUTION

Powering Today. Protecting Tomorrow helped clarify the dual focus of both business and brand – showing customers how today’s great service can also help build a better future.


JOB DONE

"Powering Today. Protecting Tomorrow." has been adopted and rolled out throughout the Meridian business.