That's WHAT WE CALL clickbait.


It's those half-news, fake-news, or no news headlines that drop you into a candy-floss world of tightly spun sugary colour with no real substance. If you're wondering, we don't approve. And neither will your customers. If you over-egg your headlines to chase clicks, everyone will end up disappointed.

So always make sure your content delivers on your headline.
And let's leave the clickbait to the Russians...