Making 1737 famous.
Our client asked us to help develop a launch campaign for a nationwide mental health support service. People experiencing mental health difficulties can easily access support by texting or calling 1737.
People in trouble don’t easily talk openly, or honestly, about their troubles.
Given we were targeting young people, we highlighted the new text-for-support aspect of the service by using popular Emojis to portray feelings our audience might be feeling.
Signs are good at this early stage; television coverage, high social media activity. Most importantly though, calls are coming in and people are being helped.