During the lead up to the NZ election, NZME wanted the Herald and Newstalk ZB to be the country's #1 source for news and updates. So they tasked us with creating a campaign that encouraged people to 'make an informed decision'.
Sometimes the easiest questions are the hardest ones to answer.
Executed through print ads, outdoor and radio spots, we used kids to get the NZ public thinking. If we struggle to answer simple questions from kids, are we really informed enough to vote?
NZ Herald was the country's #1 visited news site throughout the entire election.