REBRANDING THE NATIONAL NEWSPAPER.
The Herald wanted to win the hearts of all New Zealanders. Not an easy task. So they asked us to help them reposition the brand, refresh their look and cement themselves as a source of truth for the country.
It’s not our NZ Herald. It’s yours.
First we repositioned The NZ Herald as New Zealand’s Herald - a small tweak with a big difference. Then we created a bold, clean new look, wrote a stack of clever lines and have been executing out of it ever since.
The rebrand worked wonders across all touchpoints. Overall audience up, audience engagement up and growth in page duration. It feels like slowly but surely, we were gaining back the trust of the nation.