#HUNCHTHINKING

We get curious about all kinds of stuff, here’s some thinking, opinion and fun.

OUR BLOG

From marketing ideas to life hacks to fun with cats. Get to know us by exploring how we think.

Matt W Matt W

Looking good.

While ad campaigns these days often need a 90-second video to explain the idea, print ads are instant.

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Michael Goldthorpe Michael Goldthorpe

We did it on purpose.

“Why are we even doing this?” it’s a reasonable question, most often asked by surly teens and corporate employees.

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Michael G Michael G

Shut it down

Success is celebrated, but bad news hides. We reckon that’s unhelpful. So here’s our business continuity plan - starting at Ground Zero and working up.

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Matt W Matt W

Pushing the gender agenda.

Gender equality has gained traction over the last few decades, in no small part thanks to the sheer volume of campaigns on the topic.

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Simi Fukava Simi Fukava

A glimpse into a possible future.

Earlier this year we welcomed Simi into the hunch whanau, who spent two weeks learning the in's and out's of agency life. Here's his take on how it went.

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Georgia Middleton Georgia Middleton

CRACKING CONCEPTS

Some ideas are brilliant in any language. Georgia explores a few we love.

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Michael Goldthorpe Michael Goldthorpe

Creativity, Lego and Play.

We go to work to work and we go home to play, right? Not if you want to be creative. Here’s why ‘Play’ is the most important part of working for us.

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Michael Goldthorpe Michael Goldthorpe

ETHICS AND MARKETING. REALLY?

Ethics and marketing? Really? Hot topic when it comes to data. So what are ethics? Why do they matter? And what do they mean in marketing?

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Michael Goldthorpe Michael Goldthorpe

Chaos, marketing and magic

Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers.

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Erin C Erin C

THIS IS AMERICA.

Erin scratched way below the surface to share hidden messages and symbolism in Childish Gambino’s latest video. What do you see in This is America?

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Matt W Matt W

Best of the Pencils.

Matt looked over the winners of this year's D&AD awards. Here's some work that won prizes and passed the Matt test.

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Melinda P Melinda P

A theory on time.

Mel was wondering why some days whistle past while others drag. Here's what she learned about bending time.

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Michael Goldthorpe Michael Goldthorpe

GDPR. WTF?

Confused about the GDPR? Us too. So we did some research and discovered that really it’s all about doing the right thing by customers.

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