“The customer is always right.” We’ve all said that and smiled. It’s a catchphrase we bandy around with due sincerity or snide cynicism depending on the occasion. 

We’re super-proud to announce that last night Hunch picked up our first-ever prizes at the NZDM Awards. Our ‘Wrong Delivery’ campaign 

I don’t know if you’ve met it yet, but there’s this thing called Instagram. It’s where ‘ordinary’ people tell the story of their life through pictures. 

Hot on the heels of a cracker night at the NZ DM Awards, we enjoyed a second dose of marketing inspiration at the Floating Pavilion early last week. Marketing Impact hosted Jeffrey Rohrs, VP of Insights at Salesforce 

There are no rules when it comes to ideas. All rules are made to be broken. Having ideas should always be fun. Sometimes it seems easy. Sometimes it doesn’t. Always bounce off someone else.

So Campbell Live is on the block. Not that Block (although given the strategic direction of TV3, maybe that would help). 

 My four-year old had a birthday party a while back. Nothing fancy, just a few mates, an obstacle course, a cake, a piñata, goody bags – the usual stuff.

If you’ve ever had the privilege of working with David Walden, you’ll know that his version of “making a ding” often required a lot more than a panel beater.

Ever wondered what it’s like working at Hunch? Here’s an outsider’s perspective from the lovely Emily Moore who spent a week with us on “work experience”…

We went to an interesting session last night. A guy called Max Sebela dropped in to inspire a bunch of marketing people about the promise and potential of Tumblr.

Just as we’ve crowned ‘Content as King’ and accepted the need to have ‘social at core’ there’s yet another buzzword being bandied around. 

Of course that’s not true. Numbers don’t lie. They can’t. They’re just numbers. Like a computer, numbers can only tell us what we tell them to tell us. Or what we decide to read into them. 

I dropped in to a Marketing Association function last week to celebrate the finalists in their upcoming awards. It was a good night, made better by an interesting Q&A with four senior marketers.

Like many people, I bought into the idea that Robin Williams’ death was some kind of elaborate, internet trolling hoax

Big agencies rock. There’s no question about it. They have the best offices, attract the best talent and do incredible work that they profile right around the world.

Last week I had the one of most important presentations of my career.My son Dylan is exploring ‘what people do’ at Sherwood Primary School and I was asked to come in and talk about my job. Talk about pressure.