Just about this time last year, one of our more charismatic advertising leaders took off to write ads in the sky. Lots of people miss Devo.

That’s what my mother used to say. Well, words to that effect. “You can’t go out until you’ve cleaned your room.” It’s a simple “work first, play later” incentive strategy – and it works. But I reckon fun is better...

Strategy vs. Tactics. And flags. It’s time. Papers are out, boxes are being ticked and talkback lines are running hot with people in a flap about the flag. But what exactly are we voting for? 

 Thirty years ago, I was seven. DM meant one thing to me. Dangermouse – a smart little crime-fighting mouse and his nerdy but brilliant assistant, Penfold.

Big data is the new black. Ask anyone. They say that the future of your business, our business or indeed any business lies in our ability to collect

As we down tools to settle in for the Easter weekend, I got to thinking about God. Don’t panic, this isn’t one of those posts. But it is something I find interesting, so I thought I’d share.

There’s no getting away from it; robots are taking over.Driverless cars, fridges that pre-order groceries, even IBM doctors that can diagnose the common cold.

“The customer is always right.” We’ve all said that and smiled. It’s a catchphrase we bandy around with due sincerity or snide cynicism depending on the occasion. 

We’re super-proud to announce that last night Hunch picked up our first-ever prizes at the NZDM Awards. Our ‘Wrong Delivery’ campaign 

I don’t know if you’ve met it yet, but there’s this thing called Instagram. It’s where ‘ordinary’ people tell the story of their life through pictures. 

Hot on the heels of a cracker night at the NZ DM Awards, we enjoyed a second dose of marketing inspiration at the Floating Pavilion early last week. Marketing Impact hosted Jeffrey Rohrs, VP of Insights at Salesforce 

There are no rules when it comes to ideas. All rules are made to be broken. Having ideas should always be fun. Sometimes it seems easy. Sometimes it doesn’t. Always bounce off someone else.

So Campbell Live is on the block. Not that Block (although given the strategic direction of TV3, maybe that would help). 

 My four-year old had a birthday party a while back. Nothing fancy, just a few mates, an obstacle course, a cake, a piñata, goody bags – the usual stuff.

If you’ve ever had the privilege of working with David Walden, you’ll know that his version of “making a ding” often required a lot more than a panel beater.

Ever wondered what it’s like working at Hunch? Here’s an outsider’s perspective from the lovely Emily Moore who spent a week with us on “work experience”…

We went to an interesting session last night. A guy called Max Sebela dropped in to inspire a bunch of marketing people about the promise and potential of Tumblr.

Just as we’ve crowned ‘Content as King’ and accepted the need to have ‘social at core’ there’s yet another buzzword being bandied around. 

Of course that’s not true. Numbers don’t lie. They can’t. They’re just numbers. Like a computer, numbers can only tell us what we tell them to tell us. Or what we decide to read into them. 

I dropped in to a Marketing Association function last week to celebrate the finalists in their upcoming awards. It was a good night, made better by an interesting Q&A with four senior marketers.