BURNETT Foundation aotearoa
Smash Stigma
engagement | craft
THE Challenge
The Burnett Foundation had a small budget to make a big impact. They wanted people to engage and better understand AIDS.
OUR HUNCH
Don’t preach it. Teach it.
what we did
We combined social media's biggest drivers: IQ tests and innuendo—to create HIV IQ: a bright, attention-grabbing quiz that made people smile and think.
how it landed
Thousands took the test. Our tiny media investment was amplified by organic shares, smashing targets and stigma simultaneously.
SEE MORE
—
Explore more of what we do, from strategy and planning to making bad news better.
