Open Day Recruitment.
Dio asked us to create a series of inspiring radio ads, supported by print ads, that would bring potential students and parents along to their Open Days.
It’s not enough to ‘know’ anymore, we need to equip girls with skills for a changing world.
We created three radio ads that used humour to show that students need more than just academic smarts to succeed in today’s world. We then highlighted the Dio Difference, including ethics, empathy, leadership and more.
Dio had over twice the expected number of registrations for their first Open Day. We also got overwhelmingly positive feedback from people who had heard the radio adverts and seen the billboards.