DIO
Open Day Recruitment
STRATEGY | CRAFT
THE challenge
Dio asked us to create a series of inspiring radio ads, supported by print ads, that would bring potential students and parents along to their Open Days.
OUR HUNCH
It’s not enough to ‘know’ stuff anymore. We need to equip young girls with skills for a changing world.
what we did
Alongside ‘be more than you ever imagined’ outdoor and press, we created three radio ads that used humour to show how students need more than just academic smarts to succeed in today’s world.
how it landed
Dio had over twice the expected number of registrations for their first Open Day. Plus, overwhelmingly positive feedback from people who had heard the radio ads.
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