Confused about the GDPR, why it matters and what you need to do?

Us too. So we did some research and found that fundamentally it's about doing the right thing by your customers and looking after their data. On that basis, it's gotta be a good thing. Right? Here's what we found out.

What's the GDPR?

The General Data Protection Regulation is a new set of rules designed to protect the use of people's data in Europe. Here's 78 seconds cut from a video we found that pretty much sums it up.

Why does it matter in NZ?

GDPR is a European Law to protect Europeans, so it's less of a big deal in NZ. But extends to any website or app that European's use - and it's global best practice, so it's well worth tuning up. We found a video that explains it all pretty well. And here's the basic principles. 


Only do what you say. 

You should only collect data (with permission) and only use it for what you've said. Collecting everything 'just in case' isn't cool any more.


Take time to kill jargon.

It's no longer enough to expect customers to understand and agree to your legals. It's on you to make them clear, succinct and transparent.


Make it easy to opt-out.

People have the right to check, change and remove all their data from your systems within 24 hours. It's on you to make that easy.


Need a hand? Just ask.

One of the biggest challenges of GDPR compliance is making complicated stuff sound simple. And we're pretty good at that. So if you need help, just yell.