NZ Herald
NEW ZEALAND’S HERALD
STRATEGY | CRAFT
THE challenge
The Herald needed a creative repositioning to stand out from the crowd and cement their reputation as NZ’s source of truth.
OUR HUNCH
It’s not our NZ Herald. It’s yours.
what we did
We repositioned as ‘New Zealand’s’ Herald with a bold clean look and a variety of headlines that made people think.
how it landed
The rebrand delivered on every metric. Audience up, advertising up, time spent in stories, up. And Herald Premium hit its year one numbers in the first month.
SEE MORE
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Explore more of what we do, from strategy and planning to making bad news better.
