ONE NZ
100 DAYS
STRATEGY | ENGAGEMENT | CRAFT
THE challenge
How do you make a generic welcome programme feel personal, relevant and specific?
OUR HUNCH
The less we say, the more we’ll communicate.
what we did
We reworked the first 30 days with just the bits that matter. Simple, snackable emails that say hello, build brand and drive education.
how it landed
Customers who received the test comms reported double the NPS of those who didn’t. Turns out people like a warm welcome.
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