ONE NZ

FIRST 30 DAYS

STRATEGY | ENGAGEMENT | CRAFT

THE JOB

One NZ had a stack of different emails to let customers know about their hero products and benefits, but they weren’t all that clear, or simple.

OUR HUNCH

People don’t read emails. They snack them.  

SOLUTION

We reworked the “First 30 Days” framed around what’s most useful when. Then we crafted simple, snackable emails with just the bits that matter at the time. Welcome, check-in, explore and more.

JOB DONE

Customers who went through the test programme reported double the nPS of those who didn’t. People love a simple, clear welcome - who knew? 

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