Looking good.


I love print advertising.

While ad campaigns these days often need a 90-second video to explain the idea, print ads are instant. Or they should be, anyway. Whether it’s a powerful image, a twisted headline or a clever visual collision, if done well, I reckon print ads are the purest way to get an idea across. As ad school students, we were taught to start with a blank box on a page. And even now, twelve years on, it’s often my first go-to.   

So as soon as we landed on this month’s newsletter theme ‘purpose’, I knew I wanted to contribute nothing more than a handful of great ‘purpose driven’ visuals. No saving the Whales, as it turns out. But lots of saving other stuff.


Matt Watts