MARKETING, ECONOMICS & THE NEXT BIG THING

Economics is a funny old game. It’s half science, half voodoo - a lot like marketing. Economists sort the news from the noise to spot trends, find opportunity and paint a picture of the future.

So we got to wondering how economic theory might play out in marketing. What commodities are we trading? How’s the market holding up?

What’s hot? What’s not? And what’s the ‘next big thing’?

What’s it all about?

Is ‘old school’ media dead? Will Google own the world? How do we turn time into money and why do recessions hit marketing so hard? We ask these questions and more as we ponder the big picture on a pseudo-economic dance with supply and demand.

Key out-takes:

• The financial economy is sliding underwater. It’ll come right, but may take some time. That’s why we’re seeing resets throughout the industry. 

• The attention economy is out of control. Disrupted by a digital clickmageddon and globalisation of content. It may come right, but it won’t look the same.

• The connection economy has settled into monopolies. It thrives on scale so the big will get bigger and the small can only win with their own connections.

• The efficiency economy is also trending monopoly. Great UX is table stakes
  and true innovation is a global competition.

• The reputation economy is the next big thing.
  Trust is the new gold.