#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
Whose news? Media mergers and commercial reality
New Zealand's two biggest media organisations really want to merge. But should they? And who's really directing the news we read?
A tale of two robots
Everywhere you look, the robots are coming. But what do we think? Where are they helpful and where are they just freaky?
Signs of the time
Nothing says it how it is like a protest sign. Single-minded messages clearly communicated with passion. Just like advertising, only better.
Getting Banksy on it
Subversive art or commercial tripe? What do you make of Banksy? Our team took time out to explore the recent Banksy exhibition. Their verdict: a bit of both.
Rebranding santa: What did we learn?
Early in 2017, Santa was in trouble. His gift-delivery business was being disrupted, core ‘believer’ markets were steadily shrinking and key brand metrics were down....
You can't go shopping with values.
It's hard to evade politics right now. It’s playing out on every radio station, every street corner and everyone’s Facebook feeds. So we thought we'd add to the noise.
Trends in typography.
What do Topshop, Louis CK, Ziggy Stardust and The Doors have in common? They’re all ambassadors of Cooper Black, one of the world’s most recognisable, and enduring, fonts.
WELL SPIN MY FIDGET, MY POKÉMON'S GONE
What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around...
Five marketing trends to avoid.
With digital this and customer that, it’s tough to keep up with the disruption du jour. So we thought we'd make it easier with five growing trends that it's better not to follow.
GDPR. WTF?
Confused about the GDPR? Us too. So we did some research and discovered that really it’s all about doing the right thing by customers.
Great ad. Where’s the idea?
What do you call a machete massacred deer with no eyes and no legs? Still bloody no idea. That’s one of my favourite progressive pun jokes.
Magic doesn’t happen by magic.
Why did Friends take over the world, while hundreds of similar shows fizzled out? Why is Carpool Karaoke a must-view, while millions of hours of YouTube are unwatched?
Are promotional offers really the incentive retailers think they are?
Top up and win. Swipe and save. Drive and Fly. You name it, you’ll win it. Does anyone sell anything without a promo these days?
Everything that’s old is new again.
Everything that’s old is new again. Everything that’s new is old. Everything we’ve done, we’ll do again. Every story written has been told. Everywhere we’ve been, we’ll go again.
Everyone needs a mentor.
Just about this time last year, one of our more charismatic advertising leaders took off to write ads in the sky. Lots of people miss Devo.
In a flap about flags.
Strategy vs. Tactics. And flags. It’s time. Papers are out, boxes are being ticked and talkback lines are running hot with people in a flap about the flag. But what exactly are we voting for?
The Evolution of DM: Mouse to mouse.
Thirty years ago, I was seven. DM meant one thing to me. Dangermouse – a smart little crime-fighting mouse and his nerdy but brilliant assistant, Penfold.
Big Data vs. Black Magic
Big data is the new black. Ask anyone. They say that the future of your business, our business or indeed any business lies in our ability to collect
God, Science and Advertising.
As we down tools to settle in for the Easter weekend, I got to thinking about God. Don’t panic, this isn’t one of those posts. But it is something I find interesting, so I thought I’d share.
IF bot, THEN what: robots and creativity.
There’s no getting away from it; robots are taking over.Driverless cars, fridges that pre-order groceries, even IBM doctors that can diagnose the common cold.