SPARK
SPARK SIMPLIFICATION
DATA | STRATEGY
THE challenge
Spark were simplifying mobile and broadband plans. They needed to get the right message, to the right person, at the right time.
OUR HUNCH
I’m not worried about what was. I need to know what’s new.
what we did
We helped develop an automated 'machine' to sort messaging by speed, price and add-ons and personalise comms for every customer.
how it landed
Over half a million customers received letters or emails about their plans. Less than 1% were even remotely worried about it.
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Explore more of what we do, from strategy and planning to making bad news better.
