Yoogo

Rebrand.

THE CHALLENGE

Our brief was to deliver a brand identity for innovative new EV
car-share company ‘Yoogo’.

OUR HUNCH

Yoogo’s new brand needed to look contemporary enough to stand out in a city (Christchurch) of constantly changing textures and colours.

WHAT WE DID

To draw on the iridescence found in much of New Zealand’s nature; feathers of the wood pigeon or the shell of the paua. Bright colours that change with movement.

HOW IT LANDED

A thrilled client, a media launch, cars already on the streets and a partnership with Christchurch City Council; the brand is off to a good start.