Whakarongorau Aotearoa

Making 1737 famous

We needed to launch a new nationwide mental health support service. Anyone can get support by texting or calling 1737.

People hide their challenges behind a smiling face.

We used popular emojis to portray hidden emotions, showing what people really feel behind the smile — and how to reach out.

1737 hit its monthly targets in the first two weeks. The need was clearly there and now people have somewhere to turn.

Explore more of what we do, from strategy and planning to making bad news better.