NZ Herald

Fighting the Demon.

THE CHALLENGE

NZ Herald online were launching their exclusive methamphetamine documentary, ‘Chasing the Demon’. They asked us to help promote it with a press ad, online banners and a radio spot.

OUR HUNCH

Our meth crisis isn’t talked about. And that’s half the problem.

WHAT WE DID

We used powerful, hard hitting statements to create intrigue, then revealed ‘meth’ as the hidden cause behind them.

HOW IT LANDED

Stacks of New Zealanders jumped online to see inside New Zealand’s meth crisis.