mas
immigration campaign



THE JOB
Hundreds of doctors from around the world emigrate to New Zealand every year. MAS wants to let them know we're here to help them settle in.
OUR HUNCH
Helping them with little things will give them confidence we can help with the bigger things.
SOLUTION
We took nine of the 'kiwi-est' slang terms and used simple illustrations to translate them for our new arrivals. This positioned us as helpful, caring and 'having their back'.
JOB DONE
Results to come.