mas

immigration campaign

THE CHALLENGE

Hundreds of doctors from around the world emigrate to New Zealand every year. MAS wants to let them know we're here to help them settle in.

OUR HUNCH

Helping them with little things will give them confidence we can help with the bigger things.

WHAT WE DID

We took nine of the 'kiwi-est' slang terms and used simple illustrations to translate them for our new arrivals. This positioned us as helpful, caring and 'having their back'.

HOW IT LANDED

Results to come.