mas

immigration campaign

THE JOB

Hundreds of doctors from around the world emigrate to New Zealand every year. MAS wants to let them know we're here to help them settle in.

OUR HUNCH

Helping them with little things will give them confidence we can help with the bigger things.

SOLUTION

We took nine of the 'kiwi-est' slang terms and used simple illustrations to translate them for our new arrivals. This positioned us as helpful, caring and 'having their back'.

JOB DONE

Results to come.