Labour

Let’s keep moving

STRATEGY | CRAFT

THE challenge

Labour needed a messaging strategy that would give people confidence as the
country fought through Covid.

OUR HUNCH

Voters respond best to empathy, evidence and hope.

what we did

‘Let’s Keep Moving’ was the backbone of our clear, three part strategy to respond to the crisis, recover from the chaos and ultimately rebuild a better NZ.

how it landed

The energy of our momentum brought people to the polls and won the election in a landslide not seen since the 1950s.  

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Explore more of what we do, from strategy and planning to making bad news better.