Labour

In it for you

THE CHALLENGE

How do you get people talking about the big picture differences between political parties?

OUR HUNCH

Drive empathy, evidence and hope to remind them that elections are all about them.

WHAT WE DID

Our election promise was backed with policy for everyday Kiwis and delivered through TV, outdoor, one-to-one and videos highlighting the differences.

HOW IT LANDED

This was a tough one to win without clear evidence of progress. But we’re proud of the work we did.