Powering Today Protecting Tomorrow.
Meridian is a popular electricity generator and retailer, well-known for environmental credentials but less well known for customer service excellence.
People are interested in great service today. Tomorrow can wait.
Powering Today. Protecting Tomorrow helped clarify the dual focus of both business and brand – showing customers how today’s great service can also help build a better future.
"Powering Today. Protecting Tomorrow." has been adopted and rolled out throughout the Meridian business.