Rubbish in a box.

THE CHALLENGE

Meridian Energy wanted to acquire new Business customers, so asked us to send a DM pack to owners.

OUR HUNCH

Business owners are busy and don’t really care about power.

WHAT WE DID

To position ourselves as the energy company that understands the customer, we did the unthinkable. We screwed up our own letter before sending it to them.

HOW IT LANDED

This pack cut-through to busy small business owners with excellent recall, great feedback about the brand experience and most important of all, stacks of new sales.