#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
GDPR. WTF?
Confused about the GDPR? Us too. So we did some research and discovered that really it’s all about doing the right thing by customers.
DIY is so not in my DNA.
Ever seen Matt swing a hammer? Nope, neither have we. Join him on his journey from fixing fences to facing facts about DIY.
20 weeks of words, wins and wobbles.
What does it really feel like to work in an agency? Georgia shares the highs and lows of six months at the coal face.
Why people think agencies suck.
Perception is a fragile thing. Have agencies dropped a ball? Here’s our take on why people think agencies suck.
People seem to like us. We're stoked.
What to clients think of their agencies? More specifically, what do marketers think of us? Turns out it’s all good. Yay.
What if we think of "digital" as water?
What's digital? Everyone has a different answer. And everyone's more or less right. But what if we think of "digital" as water?
People vs Facebook: the end of big data?
As Zuckerberg gets grilled by congress, is it just a formality? Or will it begin a legislative journey that kills the potential of 'big data'?
Five different ways to get great clicks.
Planning a podcast or looking for a listicle? With so many ways to engage, where should you start?
Five need-to-know facts on Vero.
Have you missed the buzz on the latest social platform? We've been reading so you don't have to.
How to get action from insights.
What's an actionable insight? Why does it even matter? We had breakfast with some researchers and here's what we discovered.
ARE YOU A DIGITAL LITTERBUG?
What's the secret of great content marketing? Make great content. That's what we reckon and here's why it matters.
Where's the ROI in awards?
It costs a lot of cash to enter awards. So it is worth it? We look a look at the "numbers" and we reckon it all stacks up.
What's a millennial?
We know the stories, we've seen the differences, but what is a millennial? What makes them different? What do they like?
How to connect with Millennials.
Marketing to millennials is just like marketing to anyone, you just need to know how to connect. So we've done some thinking on that.
Whose news? Media mergers and commercial reality
New Zealand's two biggest media organisations really want to merge. But should they? And who's really directing the news we read?
A tale of two robots
Everywhere you look, the robots are coming. But what do we think? Where are they helpful and where are they just freaky?
Signs of the time
Nothing says it how it is like a protest sign. Single-minded messages clearly communicated with passion. Just like advertising, only better.
Getting Banksy on it
Subversive art or commercial tripe? What do you make of Banksy? Our team took time out to explore the recent Banksy exhibition. Their verdict: a bit of both.
Rebranding santa: What did we learn?
Early in 2017, Santa was in trouble. His gift-delivery business was being disrupted, core ‘believer’ markets were steadily shrinking and key brand metrics were down....
You can't go shopping with values.
It's hard to evade politics right now. It’s playing out on every radio station, every street corner and everyone’s Facebook feeds. So we thought we'd add to the noise.