We use robots to make things more efficient, but not to replace human thinking or expert craft. Humans think. Robots grunt.
HUMAN. ROBOT. HUMAN.
We only use robots in the middle of things. Never to get started or shape the final work. Less "human in the loop." More "humans are the loop."
SECRETS STAY SECRET.
We only use robots that keep stuff safe. We don't share it with training models. We don't stash it forever on a server. So secrets stay secret. As they should.
HUMAN HOLDS THE PEN.
A human takes ownership for anything a robot does. Everything gets seen before it's sent and it's never okay to hide behind a robot. It's only a robot.
DON'T BE A ROBOT.
Never get a robot to answer a client question. They have robots too.
In a nutshell:
ROBOT STUFF
Hot takes
Bouncing ideas
Proofreading
Consistency
Notes and thoughts
HUMAN STUFF
Research
Choosing ideas
Copywriting
Creative magic
Writing emails