Spark

Bringing Email Home

Spark needed to move 750,000 customers to a new email provider. Everyone needed to log in to validate. A massive ask.

Nobody wants to do admin for a telco. But people will act to protect what’s theirs.

We flipped the story from admin to ownership. "Bring your email home" empowered customers to ‘give permission’ instead of opting in.

Nearly everyone migrated without issue, saving Spark hundreds of thousands in support, complaints and confusion.

Explore more of what we do, from strategy and planning to making bad news better.