Spark
SAYING GOODBYE TO 3G
STRATEGY | CRAFT
THE challenge
Spark needed to announce its 3G shutdown without creating panic or confusion.
OUR HUNCH
Play on nostalgia to show people how far we've come, not what they're losing.
what we did
We created a video journey from Snake-era brick phones to 5G, making the 3G sunset feel like exciting progress.
how it landed
Strong engagement and positive feedback. People needing to upgrade were excited about getting new phones.
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Explore more of what we do, from strategy and planning to making bad news better.
