Spark

Mac’s hack Pack

STRATEGY | ENGAGEMENT

THE JOB

With Cyber Crime on the rise, Spark Business wanted to reassure New Zealand’s biggest companies that they’ve got the products, people and know-how to help keep them protected.

OUR HUNCH

It’s not the CEO we need to convince. It’s the internal IT team.

SOLUTION

We partnered with Mac’s to launch the ‘Hack Pack’ – an exclusive six-pack of beers for the internal IT teams in these companies. Each beer (and soda) represented a modern day Cyber Threat, complete with a name, a new design and a quirky Macs-style description.

JOB DONE

The Hack Pack got people talking. It lifted awareness of Spark’s security suite with those hard to reach IT gurus - and enquiries more than doubled in the first three weeks.

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