Spark
Mac’s hack Pack
STRATEGY | ENGAGEMENT
THE challenge
Cyber crime was rising. Spark needed to reassure New Zealand's biggest companies they had the products and expertise to protect them.
OUR HUNCH
It’s not the CEO we need to convince. It’s the internal IT team.
what we did
We created the 'Hack Pack' with Mac's Beer: six beers for IT teams, each representing a modern cyber threat.
how it landed
The Hack Pack became the talk of IT teams nationwide. Doors opened, conversations started, and sales followed.
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