Spark sport for business
Ready, set, stream
ENGAGEMENT | ACTIVATION
THE challenge
Heading into Cricket season, Spark Sport needed to make sure sports fans, new and old, would be ready for game time.
OUR HUNCH
Nothing should come between a Kiwi and their sport – especially tech.
what we did
Sign up, Set up, Stream – a quick get, to get into the action. So no matter which stage of the sports journey our fans were on, Spark Sport made it easy.
how it landed
Low impact on the call centre before, during and after game time. Plus, a major uptake in Spark Sport subscriptions. Score.
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