Westpac
Investor Magazine.
THE JOB
Investor magazine is sent out quarterly to Westpac’s Private and Wealth clients. Westpac get the team from hunch involved in the early stages to help decide what articles should feature in the magazine, then we craft copy for the various different articles.
OUR HUNCH
Experts like expert opinions.
SOLUTION
We partner with experienced financial services journalists, who provide insight on a variety of relevant topics. We then combine these articles with some lighter, interesting reads and write them all in an appropriate tone for our wealthier, highly-educated target audience.
JOB DONE
Readership of ‘Investor’ continues to grow among some of the most influential people in New Zealand.