#HUNCHTHINKING

We get curious about all kinds of stuff, here’s some thinking, opinion and fun.

OUR BLOG

From marketing ideas to life hacks to fun with cats. Get to know us by exploring how we think.

Michael Goldthorpe Michael Goldthorpe

Chaos, marketing and magic

Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers.

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Erin C Erin C

THIS IS AMERICA.

Erin scratched way below the surface to share hidden messages and symbolism in Childish Gambino’s latest video. What do you see in This is America?

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Matt W Matt W

Best of the Pencils.

Matt looked over the winners of this year's D&AD awards. Here's some work that won prizes and passed the Matt test.

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Melinda P Melinda P

A theory on time

Mel was wondering why some days whistle past while others drag. Here's what she learned about bending time.

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Michael Goldthorpe Michael Goldthorpe

GDPR. WTF?

Confused about the GDPR? Us too. So we did some research and discovered that really it’s all about doing the right thing by customers.

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Michael Goldthorpe Michael Goldthorpe

How to get action from insights.

What's an actionable insight? Why does it even matter? We had breakfast with some researchers and here's what we discovered. 

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Michael Goldthorpe Michael Goldthorpe

Where's the ROI in awards?

It costs a lot of cash to enter awards. So it is worth it? We look a look at the "numbers" and  we reckon it all stacks up. 

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Michael Goldthorpe Michael Goldthorpe

What's a millennial?

We know the stories, we've seen the differences, but what is a millennial? What makes them different? What do they like? 

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Michael Goldthorpe Michael Goldthorpe

How to connect with Millennials.

Marketing to millennials is just like marketing to anyone, you just need to know how to connect. So we've done some thinking on that.

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