#HUNCHTHINKING
We get curious about all kinds of stuff, here’s some thinking, opinion and fun.
Chaos, marketing and magic
Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers.
Dedicated Followers: Programmatic in Plain English.
What’s programmatic? How does it work? Will it change the world? Here’s what we’ve learned about robots buying online ads.
The Missing Rs of Content Marketing.
Looking for the secret of great content marketing? It’s all about getting your Rs lined up up in the right order.
THIS IS AMERICA.
Erin scratched way below the surface to share hidden messages and symbolism in Childish Gambino’s latest video. What do you see in This is America?
Best of the Pencils.
Matt looked over the winners of this year's D&AD awards. Here's some work that won prizes and passed the Matt test.
A theory on time
Mel was wondering why some days whistle past while others drag. Here's what she learned about bending time.
GDPR. WTF?
Confused about the GDPR? Us too. So we did some research and discovered that really it’s all about doing the right thing by customers.
DIY is so not in my DNA.
Ever seen Matt swing a hammer? Nope, neither have we. Join him on his journey from fixing fences to facing facts about DIY.
20 weeks of words, wins and wobbles.
What does it really feel like to work in an agency? Georgia shares the highs and lows of six months at the coal face.
Why people think agencies suck.
Perception is a fragile thing. Have agencies dropped a ball? Here’s our take on why people think agencies suck.
People seem to like us. We're stoked.
What to clients think of their agencies? More specifically, what do marketers think of us? Turns out it’s all good. Yay.
What if we think of "digital" as water?
What's digital? Everyone has a different answer. And everyone's more or less right. But what if we think of "digital" as water?
People vs Facebook: the end of big data?
As Zuckerberg gets grilled by congress, is it just a formality? Or will it begin a legislative journey that kills the potential of 'big data'?
Five different ways to get great clicks.
Planning a podcast or looking for a listicle? With so many ways to engage, where should you start?
Five need-to-know facts on Vero.
Have you missed the buzz on the latest social platform? We've been reading so you don't have to.
How to get action from insights.
What's an actionable insight? Why does it even matter? We had breakfast with some researchers and here's what we discovered.
ARE YOU A DIGITAL LITTERBUG?
What's the secret of great content marketing? Make great content. That's what we reckon and here's why it matters.
Where's the ROI in awards?
It costs a lot of cash to enter awards. So it is worth it? We look a look at the "numbers" and we reckon it all stacks up.
What's a millennial?
We know the stories, we've seen the differences, but what is a millennial? What makes them different? What do they like?
How to connect with Millennials.
Marketing to millennials is just like marketing to anyone, you just need to know how to connect. So we've done some thinking on that.